Relativity Space
A rocket company at the core, Relativity Space is on a mission to become the next great commercial launch company. With an ever-growing need for space infrastructure, demand for launch services is continuously outpacing supply.
Public Relations & Communications
— Proactive Communications
My work includes crafting talking points, managing press inquiries, and ensuring our brand voice remains consistent across all touchpoints. By anticipating potential challenges and opportunities, I help shape messages that resonate with audiences and align with our strategic goals. This proactive approach fosters trust, cultivates authentic connections, and strengthens our brand's credibility.
— Media & Events
I contribute to building brand reputation, trust, and awareness by vetting media opportunities, identifying compelling storylines, and evaluating events and awards that position our leadership and company in impactful spaces. I help execute the annual communications calendar, monitor media-worthy leads, develop story ideas, and draft and refine content for external communications and publications.
— Employer Brand
I collaborate with our hiring teams to create content that supports recruiters and hiring managers, from FAQs to LinkedIn campaigns, while ensuring consistent brand representation. I also lead initiatives like crafting social media toolkits for employees, empowering them to amplify our brand during key moments, such as CNBC Disruptor 50 nominations. This role bridges storytelling and strategy, showcasing the heart of our organization to current and future talent. Additionally, I support corporate social responsibility initiatives and evaluate incoming opportunities.
Content Strategy
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Since You Asked
These quick, two-minute (or less) technical 101 videos answer questions from social media, providing high-level explainers on inbound technical queries directly from subject matter experts. This series showcases talent, and expertise, and strengthens our brand's voice in the educational sector of aerospace.
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Tech Deep Dives
These four-minute (or more) videos explore more complex topics, similar to a college-level course. Designed for a knowledgeable audience, they provide in-depth insights into technical subjects. This content showcases our technical expertise and maturity while offering a behind-the-scenes look at our engineering processes.
Social Strategy
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Viral Content
Content doesn’t always need to be brand new; the "reuse and recycle" approach opens up numerous content opportunities while saving time. By recutting existing b-roll and pairing it with trending audio or popular ways of stitching footage together, we create fresh, engaging content. A seemingly simple post featuring the word "engine" and paired with trending audio unlocked over 1M views, gained 8K+ new followers, and resulted in 8X the typical platform monthly growth.
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Relevant Trends
Not every trend is the right fit for our brand, and virality can’t be replicated. However, identifying relevant trends that resonate with the brand and target audience is key. In this case, I saw an opportunity to leverage trending audio and a welcoming tagline aimed at attracting newcomers with an interest in aerospace. By catching the IG Reel audio trend early and formatting the content to align with it, we surpassed 1M views and gained thousands of new followers.
Influencer Relations
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Ellie In Space
I led the planning, ideation, production, review, and management of Ellie in Space, an aerospace content influencer, for a walk-and-talk tour through our Long Beach headquarters. This project involved coordinating with security, legal, and other teams to ensure a safe and non-disruptive walkthrough of the factory, as well as briefing our spokespeople on key talking points.
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Cosmic Perspective
In preparation for the company’s first rocket launch, Terran 1, I spearheaded a content collaboration with aerospace creators Cosmic Perspective. I oversaw the setup of remote cameras for the rocket's static hot fire test and coordinated b-roll capture of the launch pad during pre-launch testing. This effort provided the world with a high-definition, behind-the-scenes experience of a rocket hot fire test.