Academic Portfolio
USC Master’s of Public Relations & Advertising
* Disclaimer, the work below is a collection of class projects that are not done in partnership with the featured companies.
Case Studies
Domino’s Pizza
A step-by-step breakdown of Domino’s famous 2018 Paving for Pizza campaign.
Uber
Explore an intimate look into Uber’s 2018 rebrand.
Communication Proposals
Imperfect Foods
Imperfect Foods is on a mission to eliminate food waste and build a better food system for everyone. In this mock information kit I strategized and wrote a press release, tag line with accompanying copy, a feature story, opinion piece and an infographic.
The Infatuation
Together my team and I dreamed up a one-year strategic campaign specific to the Los Angeles branch of The Infatuation. The campaign aims to highlight the diversity of the LA food scene by spotlighting BIPOC (Black, Indigenous, People of Color) restaurant owners & chefs while upholding the brand as a driver of socially relevant conversation.
Research
Victoria’s Secret
An in-depth look at the brand’s shortcomings and analysis on how it can be revived through strategic insights taken from primary and secondary research.