Saddleback Church
Saddleback Church is a Baptist Evangelical church located in southern Orange County, led by senior pastor Rick Warren. It has 15 campuses in California and four global campuses.
During my three-year tenure, I served as a communications specialist on a team that housed the marketing funnel's middle parts (participation & support).
My work at Saddleback
Social Media
Managed our team's social accounts as well as collaborated with main church accounts to cross-promote. I also trained and consulted our social media volunteers as well as new campus coordinators with best practices.
Events
Responsible for marketing our team events involving speaking engagements with Los Angeles Chargers Chaplins George and Tondra Gregory and multiple authors. These events ranged from intimate gatherings of 20 to larger events with up to 300 people.
Copywriting
I created and wrote the team's monthly newsletter that went out to 10,000 plus readers. I was also responsible for training and developing a best practices guide for our 15 satellite campuses.
Analytics
I compiled monthly reports and shared insights and best suggestions on optimizing our social media, blogs, web pages, newsletters, and email campaigns.
Web
I worked very closely with the web development team to update and create multiple new landing pages. Additionally, when COVID-19 put the country in lockdown, I teamed up with them in developing a system that captured first-time attenders and connected them to one of our 19 campuses domestically and abroad. This task included collaboration with our central marketing team, campus point people and data team. I was the main point of connection and also assisted in demoing and training.